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Query: Predictive Use Cases for Customer Acquisition during Launch Phase

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Dear all,

 

May I ask you to help me with some Predictive Use Cases(essentially SAP InfiniteInsight) for a Telco Customer who is going to launchnew 4G services.

 

Some important points to note are:

 

1) Being a new product launch, there is no historical data about customers.

2) Predictive use cases should help the customer acquire more customers (higher acquisition rates)

 

This means that the traditional churn, next best activity, product recommendations scenarios would not be a great fit because they would essentially be coming in the grow phase.

 

Additional info: The customers has other businesses in retails, mining, refinery.

 

Rg,

Ankit


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