Predictive Analytics books

Hi all,

To get started and understanding the basics, could some one recommend me books on Predictive Analytics. For now I don't need technical concepts.

I want to know what algorithms & .... to use and for what & how in functional way.

http://www.amazon.com/s/ref=nb_sb_ss_i_0_12/189-9858310-0951520?url=search-alias%3Daps&field-keywords=predictive%20analytics&sprefix=predictive+a%2Caps%2C198&rh=i%3Aaps%2Ck%3Apredictive%20analytics